Globalisation in the Media

Globalisation in the Media

What kinds of media are increasingly global in terms of production and distribution?

• Music 
• Internet 
• Films 
• TV 
• Video 
• Games 
• Music Video's 

Everyone is exposed to similar or the same media texts due to technology


How has global media developed in historical terms, and how inclusive is this trend in reality?


American Imperialism = Mutually exclusive. People with money and technology have access to this. 


What kinds of audience behaviour & consumption are increasingly global?

• Arguably international taste is narrowed and confined due to this (Homogenous)
• However, it could also be argued that Globalisation in the Media creates vast diversity (Hetrogeneity) as more people access to things they would never have been able to access before.

Overall...

There is almost endless choice and diversity in media texts. However, in this infinite choice we rely on the media for direction, therefore resulting in HOMOGENOUS tastes across the globe